While you were busy with Drupal 7, the CMS landscape changed. It turns out that Marketing Matters, whether you're a non-profit or a money-grubbing corporation. Other CMS tools are now providing dramatically better content creation interfaces for marketers, delivering second-generation personalized content, pretty amazing mobile tools, and integrated data to optimize marketing results. Drupal can do this, too - well, maybe it can soon if we work on:

• GUI-based page layout tools for content creators (vs. site builders)
• Workflows that don't suck
• Content reusability
• Media management on steroids
• Mobile presentation layer as part of content creation
• A/B and multivariate testing for marketers
• Analytics that show whether web investments are working

This session will talk about what all these terms mean, and what Drupal initiatives exist - or may need to exist because your customers want them - that need your help.

Audio is available here:
http://www.archive.org/details/HighPerformanceCloudHostingForDrupal-AHowto