October 21 to 23, 2011

UC Berkeley, California

A culmination of the brightest Drupal minds in the technology hub of the world


Beyond WYSIWYG + Comments: Web Engagement is the New CMS

While you were busy with Drupal 7, the CMS landscape changed. It turns out that Marketing Matters, whether you're a non-profit or a money-grubbing corporation. Other CMS tools are now providing dramatically better content creation interfaces for marketers, delivering second-generation personalized content, pretty amazing mobile tools, and integrated data to optimize marketing results. Drupal can do this, too - well, maybe it can soon if we work on:

  • GUI-based page layout tools for content creators (vs. site builders)
  • Workflows that don't suck
  • Content reusability
  • Media management on steroids
  • Mobile presentation layer as part of content creation
  • A/B and multivariate testing for marketers
  • Analytics that show whether web investments are working

This session will talk about what all these terms mean, and what Drupal initiatives exist - or may need to exist because your customers want them - that need your help.

Audio is available here:


Schedule info