Focusing on e-commerce via Drupal Commerce as an example, this session will provide an overview how and why Drupal products can be the next watershed moment for the Drupal project.

Drupal Commerce is quickly becoming a major platform for e-commerce. It went 1.0 in August 2011 and it's already driving the business of more than 3500 websites. It's been helping Drupal innovation since well before the 1.0 release. What could this mean for all of us?

Some questions and ideas covered in this presentation:

• Drupal as a transformational technology.
• Why does this matter? What's in it for us?
• What other markets and verticals are ripe for Drupal products? How big are those markets?
• Stop pitching Drupal, start pitching solutions ... how the other side thinks.