Good websites are built of three things: Carefully curated content, beautifully designed interfaces, and thoughtfully deployed code.

Businesses and organizations hire web developers and designers because they don't know how to write code, execute a UX process, or design a beautiful website system. Yet they often fail to hire anyone or allocate internal resources to the most important pice of this triangle: the content itself.

Why is this the case? How can we change this? How do we facilitate a processes which empowers our clients to organize, audit, edit, and create new content?

Content needs to drive the face of the internet, and it's our job and website professionals to make sure that this happens.